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Exploring The Ins And Outs Of The Pre-Seed Funding Process



Securing a pre-seed funding process for your startup is both thrilling and challenging. As an entrepreneur, pitching your idea and attracting investment are vital steps toward realizing your vision. In this blog, we’ll guide you through the process, from creating a persuasive pitch deck to closing deals with investors.

What Is Pre-Seed Funding?

Pre-seed funding is the initial money a startup raises to get off the ground. It’s used for early-stage expenses like product development and hiring. This funding comes before seed funding and helps startups validate their idea and attract more investment later on. Investors in this stage can include friends, family, angels, or startup programs. The goal is to give startups the financial support they need to take their idea from concept to reality.

The Difference Between Pre-Seed And Seed Funding

Exploring the world of startup funding can be daunting, especially for entrepreneurs just starting their journey. Two common terms you’ll encounter early on are “pre-seed” and “seed” funding. While they might sound similar, they serve distinct purposes in a startup’s growth trajectory. Here are the key differences between pre-seed and seed funding:

Stage Of Development:

Pre-Seed Funding: Pre-seed funding occurs at the earliest stage of a startup’s development, often before the product or service is fully developed. It is used to validate the business idea, conduct market research, and build a prototype.

Seed Funding: Seed funding typically follows pre-seed funding and is aimed at further developing the product or service, acquiring customers, and scaling the business. Startups at the seed stage have usually demonstrated some traction or market validation.

Funding Amount:

Pre-Seed Funding: Pre-seed rounds typically involve smaller funding amounts compared to seed rounds. The focus is on securing enough capital to reach key milestones and prove the concept.

Seed Funding: Seed rounds generally involve larger funding amounts than pre-seed rounds. This funding is used to accelerate growth, expand the team, and prepare the startup for subsequent funding rounds.

Investor Profile:

Pre-Seed Funding: Pre-seed funding often comes from the founder’s personal savings, friends and family, or angel investors. These investors are willing to take on higher risk in exchange for potential future returns.

Seed Funding: Seed funding may come from a combination of angel investors, venture capital firms, and early-stage institutional investors. Seed investors are typically more focused on market potential and scalability, and they may require a more developed business model and proof of concept.

Purpose And Focus:

Pre-Seed Funding: Pre-seed funding is primarily focused on proving the concept and validating the market opportunity. Startups use pre-seed funding to conduct market research, build a minimum viable product (MVP), and gather initial feedback from users.

Seed Funding: Seed funding is aimed at accelerating growth and scaling the business. Startups at the seed stage have usually identified a viable product-market fit and are focused on acquiring more customers, refining their product or service, and expanding into new markets.

Risk And Return Expectations:

Pre-Seed Funding: Pre-seed investors are aware of the higher risk associated with investing at such an early stage and may have lower expectations for immediate returns. They are often more focused on supporting the founder and helping the startup reach its next milestones.

Seed Funding: Seed investors expect a higher degree of traction and market validation compared to pre-seed investors. They may have higher expectations for growth and scalability and may require a clearer path to profitability or future funding rounds.

What Is The Purpose Of Pre-seed Funding?

The purpose of pre-seed funding is to provide startups with the initial capital they need to kickstart their operations and bring their business idea to life. This funding helps cover essential expenses such as market research, product development, hiring initial team members, and conducting proof-of-concept experiments. 
By providing financial support in the early stages, pre-seed funding enables startups to validate their business idea, build prototypes, and achieve key milestones that will attract further investment in later funding rounds.
Ultimately, the goal of pre-seed fundraising is to help startups establish a solid foundation and position themselves for success in their journey toward securing additional funding and scaling their business.

Why Raise Pre-Seed Funding?

For startups, raising pre-seed funding marks the crucial first step toward turning their innovative ideas into viable businesses. Here are the key reasons why entrepreneurs seek pre-seed funding:

Validate The Business Idea

Pre-seed funding allows entrepreneurs to test and validate their business idea in the real world. It provides the initial capital needed to develop a minimum viable product (MVP) and gather feedback from early adopters. This validation helps refine the business concept and identify potential market opportunities and challenges.

Attract Talent

Securing pre-seed funding makes the startup more attractive to potential employees and co-founders. It demonstrates that the business has potential and can provide resources to support growth. This makes it easier to recruit top talent and build a strong founding team, which is crucial for long-term success.

Gain Traction

Pre-seed funding enables startups to gain traction and momentum in the market. With initial capital in hand, entrepreneurs can invest in marketing and customer acquisition efforts to build a user base and generate early revenue. This traction not only validates the business model but also increases the likelihood of securing additional funding in later stages.

Mitigate Risk

By raising pre-seed funding, entrepreneurs can mitigate some of the financial risks associated with starting a new venture. It provides a cushion to cover initial expenses such as product development, marketing, and operating costs. This reduces the personal financial burden on the founders and allows them to focus on building and growing the business.

Position For Future Funding Rounds

Successfully raising pre-seed funding positions the startup for future funding rounds, such as seed and Series A. It demonstrates to potential investors that the business has achieved key milestones, validated its market opportunity, and has the potential for future growth. This increases investor confidence and improves the chances of securing additional capital to scale the business.

When To Start Raising Pre-Seed Funding Process?

Entrepreneurs should commence the process of raising pre-seed funding when the following criteria are met:

Validated Concept:

Before entrepreneurs seek funding, it’s crucial that they have a validated concept for their business. This means they have a solid idea and some evidence that it’s feasible. Whether through market research, customer feedback, or proof of concept, validating the concept ensures that there’s a real demand for the product or service they intend to offer. Investors are more likely to support ventures with validated concepts, as it reduces the risk of investing in something that hasn’t been tested in the market.

Prototype Or MVP:

Once entrepreneurs have a validated concept, the next step is often to develop a prototype or minimum viable product (MVP). This is a basic version of the product or service that demonstrates its core functionality and value proposition. Having a prototype or MVP allows entrepreneurs to showcase their ideas to potential investors in a tangible way. It provides evidence of the concept’s feasibility and gives investors a clearer understanding of what they’re investing in. Additionally, feedback from early users or customers can be invaluable in refining the product or service before scaling up.

Initial Traction:

After entrepreneurs have developed a prototype or MVP, they may focus on gaining some initial traction before seeking funding. This could involve generating user interest, acquiring early customers, or achieving key milestones that demonstrate the potential for growth. Initial traction not only validates the concept further but also shows investors that there’s demand for the product or service in the market. It helps build credibility and confidence in the venture, making it more attractive to potential investors.
Bootstrapping involves using personal savings, credit cards, or revenue generated from the business to fund startup operations. While it offers full control and avoids dilution of ownership, it may limit growth potential and require founders to invest their resources.

Clear Roadmap:

Before seeking funding, entrepreneurs should have a clear roadmap for how they’ll use the investment to reach key milestones and achieve their business objectives. This includes outlining specific goals, timelines, and strategies for growth. A clear roadmap demonstrates that entrepreneurs have thought critically about their business plans and have a strategic vision for the future. It reassures investors that their investment will be used effectively and that there’s a plan in place to deliver returns on their investment.

Founders' Commitment:

Finally, investors look for founders who are fully committed to their venture and ready to dedicate their time and energy to its success. Entrepreneurship requires passion, resilience, and unwavering commitment, and investors want to see that the founders are willing to go above and beyond to make their venture succeed. This includes being willing to take risks, make sacrifices, and overcome challenges along the way. Founders’ commitment is often seen as a key indicator of a venture’s potential for success and can greatly influence investors’ decisions to invest.

How To Get Started With Pre-Seed Funding?

Securing pre-seed funding is a crucial milestone for startups looking to turn their ideas into reality. However, navigating the process can be challenging without a clear roadmap. Here are the essential steps to get started with pre-seed funding:

Refine Your Business Idea

Start by refining your business idea and identifying your target market. Conduct market research to validate your concept and understand your potential customers’ needs.

Build A Prototype Or MVP

Develop a prototype or minimum viable product (MVP) to demonstrate your idea’s feasibility and potential value. This tangible evidence will be crucial for attracting investors.

Create A Compelling Pitch Deck

Craft a persuasive pitch deck that outlines your business concept, market opportunity, product or service, revenue model, and growth strategy. Include key metrics, milestones, and projections to showcase the potential for success.

Identify Potential Investors

Research and identify potential investors who specialize in pre-seed funding and have a track record of investing in startups similar to yours. This could include angel investors, venture capital firms, and startup accelerators.

Network And Build Relationships

Attend networking events, pitch competitions, and industry conferences to meet potential investors and build relationships. Personal connections and introductions can significantly increase your chances of securing pre-seed funding.

Prepare For Due Diligence

Anticipate the due diligence process by organizing your financials, legal documents, and other relevant information. Be transparent and prepared to answer any questions investors may have about your business.

Pitch Your Startup

Reach out to potential investors and schedule meetings to pitch your startup. Tailor your pitch to each investor’s interests and objectives, highlighting how their investment can contribute to your startup’s success.

Negotiate Terms

If investors express interest, negotiate the terms of the investment agreement. Seek legal advice to ensure the terms are fair and favourable to both parties.

Close The Deal

Once you’ve reached an agreement with investors, finalize the investment terms and close the deal. Ensure all legal documentation is in place and that both parties understand their rights and responsibilities.

Stay Committed And Execute

With pre-seed funding secured, stay focused on executing your business plan and achieving key milestones. Keep investors informed of your progress and continue to build value in your startup.

Want a guide to help you with your pre-seed funding? Eximius has compiled this blog full of all the information you will need to get the funding you seek!

The Best Sources Of Pre-Seed Funding

Identifying the right sources of pre-seed funding is essential for startups to kickstart their journey towards success. However, with numerous options available, knowing where to look can be daunting. So here are the best sources of pre-seed funding which you can look into

Angel Investors

Angel investors are affluent individuals who provide capital to startups in exchange for equity. They often invest in early-stage companies and can offer valuable mentorship and connections in addition to funding.

Friends And Family

Many entrepreneurs start by raising capital from friends and family members who believe in their vision and are willing to support their venture. This can be a relatively easy and low-pressure source of pre-seed funding.

Startup Accelerators

Startup accelerators provide pre-seed funding, mentorship, and resources to early-stage startups in exchange for equity. They typically run intensive, fixed-term programs that culminate in a demo day where startups pitch to investors.

Pre-seed Stage Venture Capital Firms

Some venture capital firms focus on investing in startups at the pre-seed stage. These firms provide larger amounts of pre-seed funding compared to angel investors and often have expertise in specific industries or sectors.

Crowdfunding Platforms

Crowdfunding platforms allow entrepreneurs to raise small amounts of capital from a large number of individuals. Platforms like Kickstarter and Indiegogo are popular for pre-seed funding, especially for hardware and consumer product startups.


Securing pre-seed funding is a crucial step for startups to bring their ideas to life and pave the way for future growth. By understanding the pre-seed funding process, knowing when to raise it, and finding the right sources of funding, startups can increase their chances of success.

Whether you’re a new entrepreneur or an experienced founder, the journey of raising pre-seed fundraising is both exciting and challenging. With the right guidance and support, you can navigate this process confidently and position your startup for success.

If you are hoping to better understand the landscape of VC investing and more, you need to explore Eximius’ thesis for investing.