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Pre-Seed Funding: Impact on Startup Product Innovation

Product Innovation


In the world of startups, getting early funding to turn ideas into products is crucial. Pre-seed funding, the initial money given to new businesses, plays a big role here. In 2023, global investments in pre-seed funding hit about $2.5 billion, showing a growing trend.
This blog explores how pre-seed strategic investment funding can transform startups, using real examples. We’ll see how smart investments in the beginning can speed up product development and help businesses grow faster. 

What Constitutes Pre-seed Funding?

Pre-seed funding is the initial capital raised by a startup to kick start its business idea. It usually comes from founders’ savings, friends, family, angel investors, or early-stage venture capital firms. This funding covers initial costs like researching the market, developing the product, and getting started before making money from customers. It’s smaller than later funding rounds like seed or Series A.

Sources of Pre-seed Funding

Getting funding early on is crucial for startups to bring their ideas to life. Pre-seed funding is the initial money that helps entrepreneurs start their businesses. Here are the main ways startups can get pre-seed strategic investment funding:
  • Founders’ Savings: Money founders put in themselves to get started.

  • Friends and Family: Support from people who believe in the founders’ idea.

  • Angel Investors: Individuals who invest their own money in startups for a share of ownership.

  • Accelerators and Incubators: Programs that give funding, mentorship, and resources in exchange for a stake in the startup.

  • Crowdfunding: Platforms where many people contribute small amounts of money to support a startup.

  • Grants and Competitions: Money given by organisations or won in contests for innovative ideas.

  • Early-Stage Venture Capital: Investment firms that fund startups early on in exchange for part ownership.

Role of Pre-Seed Funding in Product Innovation

Pre-seed funding is essential for startups as it kickstarts their journey by providing initial financial support. It’s particularly crucial for product innovation. Here’s how pre-seed funding helps:

Testing Ideas

Startups use this money to build prototypes and gather feedback to see if their product ideas are practical and appealing to customers.

Speeding Up Development

With funding, startups can improve their products faster based on early feedback, making them more competitive.

Hiring Talent

It allows startups to hire skilled people needed to innovate and grow the business.

Entering the Market

Pre-seed funds help in launching products, acquiring initial customers, and setting up sales channels, which is vital for proving market demand.


Funds support early marketing efforts to create awareness and attract customers.

Scaling Operations

It helps in setting up systems and processes that can handle growth as more customers come on board.

Attracting More Investment

Successful use of pre-seed venture capital makes startups more attractive to investors for future funding rounds, ensuring continued growth and innovation.

Case Study: Swiggy

Swiggy, founded in 2014 by Sriharsha Majety and Nandan Reddy in Bangalore, India, revolutionised food ordering with its online platform. Starting with food delivery, Swiggy expanded to include groceries and general products through Swiggy Stores. They also launched Swiggy Go in 2019, offering pickup and delivery services for various items like laundry and documents.

Details of Pre-Seed Funding Received

Initially, Swiggy’s founders started with an e-commerce site called “Bundl” for courier services within India. Though specific amounts aren’t disclosed, this early venture likely received essential pre-seed funding from Bundl Technologies. This funding laid the groundwork for Swiggy’s delivery network and operational setup.

Impact of Funding on Product Development and Innovation Process

The pre-seed funding was pivotal in establishing Swiggy’s delivery infrastructure, crucial for scaling operations nationwide. Subsequent investments, including significant funding rounds led by Naspers and others, fueled technological advancements. This financial support enabled Swiggy to introduce innovations such as real-time order tracking with Google Maps, Swiggy Super memberships for free deliveries, and Swiggy Access for expanding restaurant kitchens into new locations.
By continually investing in technology and customer service, Swiggy enhanced user experience with features like Swiggy POP for quick meals and Swiggy Scheduled for advance ordering. These innovations not only boosted revenue but also solidified Swiggy’s dominance as India’s foremost online delivery service.

Case study - Skippi Ice Pops

Skippi Ice Pops is India’s first 100% natural ice pop brand, offering a variety of flavours without artificial colours or preservatives. Founded by Ravi and Anuja Kabra, Skippi Ice Pops aims to provide a healthier alternative to traditional ice candies, appealing to health-conscious consumers and parents looking for better options for their children.

Details of Pre-Seed Funding Received

Skippi Ice Pops gained significant attention and support on Shark Tank India, where they secured an investment of ₹1 crore for 15% equity from a group of investors. This funding was crucial for the early stages of the startup, allowing them to scale up their operations, improve product development, and enhance their market reach.

How Funding Helped Them With Product Development and Innovation?

Skippi Ice Pops leveraged their pre-seed funding effectively to innovate and enhance their product offering, making a significant impact in the frozen dessert market. The funding not only helped in improving product quality and variety but also in establishing a strong brand presence and a sustainable business model. As a result, Skippi Ice Pops has positioned itself as a leading natural ice pop brand in India, setting a benchmark for health-conscious frozen treats.

Case study - Paytm

Paytm, short for “Payment Through Mobile,” is an Indian e-commerce and digital payment platform headquartered in Noida, Uttar Pradesh. Founded in 2010 by Vijay Shekhar Sharma, it started with mobile recharges and has grown into a comprehensive financial services provider.

Funding and Valuation

Through strategic funding rounds, Paytm has raised substantial capital, reaching a valuation of $16 billion. Investors include T Rowe Price, Ant Financial, and SoftBank Vision Fund. This funding has fueled its expansion and technology upgrades, preparing for an IPO in 2022.

Future outlook

As UPI gains traction, Paytm must adapt to remain competitive. Strategic decisions on expansion, product diversification, and governance will shape its future in India’s evolving digital payment landscape.

Common Challenges Faced by Startups in Utilising Pre-seed Strategic Investment

Pre-seed funding is the initial capital that helps startups turn ideas into reality. However, managing this early funding can be tough. Startups often face challenges that can impact their growth and success. Here, we look at some common issues startups encounter when using pre-seed funding.

Limited Funding

Pre-seed strategic investment is typically small and might not cover all the startup’s needs. Entrepreneurs must be judicious in allocating these limited resources to maximise impact.

Lack of Clear Business Plan

Assess the investor’s willingness to support your startup through various growth stages. Look for partners who are committed to your success over the long term. 

Long-Term Commitment

Many startups struggle with having a well-defined business model. Without a clear plan, it’s challenging to allocate funds effectively and measure progress.

Balancing Development and Operations

Startups need to balance spending on product development with operational expenses. Over-investing in one area can lead to underperformance in others.

Inadequate Market Research

Insufficient market research can lead to misguided product development. Startups may waste valuable funds on features or products that do not meet market needs.

Hiring Challenges

Attracting and retaining talent with limited resources can be tough. Startups may need to offer equity or other incentives, which can complicate financial planning.

Scaling Issues

Pre-seed funding often isn’t enough to scale the business. Startups must find a balance between growing too quickly and managing available resources.

Scaling Issues

Pre-seed funding often isn’t enough to scale the business. Startups must find a balance between growing too quickly and managing available resources.

Investor Expectations

Managing investor expectations can be challenging. Startups need to demonstrate progress and viability to secure further funding, which can create pressure and distraction.

Best Practices for Startups Seeking Pre-Seed Funding

  1. Refine Your Idea: Clearly articulate your business idea and value proposition.

  2. Market Research: Conduct thorough market research to understand your target audience and competition.

  3. Build a Strong Team: Assemble a team with diverse skills and a shared vision.

  4. Create a Solid Business Plan: Develop a detailed business plan outlining your goals, strategies, and financial projections.

  5. Network and Connect: Build relationships with potential investors, mentors, and industry experts.

  6. Prepare a Pitch Deck: Craft a compelling pitch deck that highlights your business model, market potential, and financial needs.

  7. Show Traction: Demonstrate early traction or proof of concept to attract investor interest.

  8. Be Transparent: Communicate openly with potential investors about risks and challenges.

  9. Seek Feedback: Continuously seek feedback from advisors and refine your approach.

  10. Stay Persistent: Be prepared for rejections and stay persistent in your funding efforts.


In conclusion, the case studies highlighted the critical role of pre-seed funding in nurturing product innovation among startups. This early-stage investment provided essential resources for brainstorming, prototyping, and refining products before market launch. By securing pre-seed venture capital, these startups overcame initial financial hurdles that often hinder innovation in early phases.
Furthermore, pre-seed VC firms go beyond financial backing. It acts as a catalyst for attracting more investment, forming strategic partnerships, and enhancing market credibility. Through effective use of these funds, startups accelerated their product development and gained a competitive edge in their industries. Therefore, pre-seed VC firms serve not only as financial support but also as a driving force behind innovation and growth in the startup ecosystem.
If you want to understand more about the landscape of VC investing and more, then you need to explore Eximius’ thesis for investing.