Published on: 08/04/2025
By Laksh Sharma
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In the fast changing world of fintech, some startups have become shining examples of how technology and innovation can come together to reshape an industry. These Fintech startups success stories not only highlight the transformation within the financial sector but also showcase how platforms like India Stack 2.0 have played a key role in helping these startups grow, expand and thrive.
India Stack 2.0, the advanced suite of APIs (Application Programming Interfaces), enables businesses to build on India’s digital infrastructure. It provides services like digital identification, eKYC (electronic Know Your Customer), payments and even data sharing, offering a robust backbone for new-age fintech businesses. This blog takes a closer look at some successful fintech startups in India that have made the most out of India Stack 2.0, including Jar and Cred.
India Stack 2.0 is a collection of digital infrastructure designed to enhance the country’s digital economy. It includes tools like Aadhaar (for identity verification), UPI (Unified Payments Interface) and DigiLocker (for storing documents digitally). It is like a digital toolkit that allows businesses to build solutions with minimal friction, as it already provides essential services like identification, data storage and safe transactions.
The introduction of India Stack 2.0 has empowered a variety of startups, including fintech companies, to solve complex financial problems in an efficient and secure way. These companies now have access to an incredibly powerful platform that enables them to provide innovative services like instant loans, savings tools and payments without needing to build all these systems from scratch.
Starting a fintech company can be a daunting task, especially when it comes to navigating the complex capital raising, regulatory hurdles and building user trust. While a great idea is crucial, the ability to overcome these challenges is often what separates successful startups from those that struggle. This is where Eximius Ventures steps in, offering more than just financial support.
Eximius Ventures takes a hands-on approach to helping fintech startups scale efficiently and quickly. The firm understands that innovation is at the core of a fintech company’s success, but even the most groundbreaking ideas require strategic guidance and the right resources to thrive. Eximius provides that guidance, not only by investing in promising startups but also by connecting them with industry experts who can provide valuable insights.
A crucial element of this support is helping startups leverage India Stack 2.0, the country’s powerful digital infrastructure. This set of technologies including tools like UPI for seamless payments and eKYC for fast customer verification is transforming the fintech landscape. By utilizing these tools, startups can streamline their operations, enhance their services and scale more rapidly without reinventing the wheel.
Through Eximius Ventures, fintech companies gain access to a network that accelerates their growth, supports them and equips them with the strategic expertise necessary to navigate India’s competitive fintech space. This is how startups can go beyond just ideas and build sustainable, high-impact businesses.
Jar is one of the most promising fintech startups, focusing on helping people save money effortlessly. The idea behind Jar is simple yet impactful, it encourages users to save small amounts of money every day by rounding up their purchases to the nearest 10, 100, or 1000. This is what’s called “round-up savings.” For instance, if you buy something for ₹50, Jar will round it up to ₹100 and save the ₹50 difference. Over time, this adds up, making it easier for people to save money without even noticing it.
India Stack 2.0 plays a critical role in Jar’s success. The startup leverages the digital infrastructure for KYC processes using Aadhaar and other authentication systems. This is a crucial part of their business, as it ensures that all transactions are secure and that users can easily open accounts without going through a cumbersome paper-based process. By using India Stack 2.0, Jar could focus on what they do best, i.e. helping people save money while leaving the heavy lifting of identification, data storage and payment systems to a trusted digital infrastructure.
Another successful fintech startup that has leveraged India Stack 2.0 is Cred. Founded by Kunal Shah, Cred is a platform that rewards users for paying their credit card bills on time. Cred allows users to earn points for paying their credit card bills, which they can later redeem for rewards, discounts or exclusive experiences. It’s a win-win situation: where users are incentivized to manage their finances better and Cred builds a community of responsible credit card users.
What makes Cred stand out in the fintech space is its seamless integration with the India Stack 2.0 infrastructure. Through Aadhaar-based authentication, eKYC and UPI, users can register quickly and securely. This has made Cred incredibly accessible to millions of Indians, while the integration of UPI has allowed for swift, hassle-free payments. By using India Stack 2.0, Cred was able to create a smooth user experience while making it easier for users to manage their credit cards and get rewarded for it.
The success of fintech startups like Jar and Cred is just the beginning of a much larger digital transformation in India’s financial sector. India Stack 2.0 has provided a robust foundation for fintech companies to build upon, offering tools for payments, identity verification, document management and more. This has allowed these companies to innovate quickly and scale efficiently, enabling them to reach millions of underserved Indians.
As more fintech startups tap into India Stack 2.0, the Indian fintech ecosystem is poised for rapid growth. The digital infrastructure provided by India Stack 2.0 is not only improving operational efficiencies for startups but also paving the way for greater financial inclusion. With these technologies, millions of people, especially in rural and remote areas, who were once excluded from traditional banking services, can now access essential financial services like savings, loans and payments.
The future of fintech in India looks exceptionally promising. We can expect more successful fintech startups in India to emerge, leveraging India Stack 2.0 to create innovative solutions that address real-world problems. From revolutionizing digital payments to offering more accessible lending solutions, these startups will continue to reshape how Indians interact with money, driving financial inclusion and contributing to the country’s economic growth. The digital transformation in India’s financial landscape has only just begun and the possibilities are endless.
India Stack 2.0 has truly been a game-changer for fintech startups, providing them with the tools and infrastructure needed to scale efficiently and reach millions of users. Companies like Jar and Cred have already proven how powerful this digital infrastructure can be in reshaping financial services in India. However, we are still in the early stages and the full potential of India Stack 2.0 is just beginning to unfold.
At Eximius Ventures, we’re excited about the future of digital infrastructure and committed to helping fintech startups seize these opportunities. Beyond just funding, we take a holistic approach to support startups. We guide them through the challenges of scaling, leveraging India Stack 2.0 to accelerate their growth. Our mission is not just to invest but to foster collaboration, helping fintech startups connect with traditional industries like banks, healthcare providers and more. By working together, we believe fintech companies can unlock innovative solutions that benefit millions of people across India.
The success stories of Jar, Cred and other fintech startups show that the future of fintech in India is incredibly promising. With the right support these startups can drive real change. Eximius Ventures is here to guide these companies, offering both strategic insights and the capital they need to thrive in this rapidly evolving space.
India Stack 2.0 is a suite of digital tools that includes services like Aadhaar (for identity verification), UPI (for digital payments) and DigiLocker (for secure document storage). It provides businesses with the infrastructure needed to create secure and scalable digital solutions.
Eximius Ventures can help fintech startups by providing not just funding but also strategic partnerships with traditional institutions, helping startups scale their operations and tap into existing networks, especially by leveraging digital infrastructure like India Stack 2.0.
Jar used India Stack 2.0 to streamline its eKYC process, allowing users to easily verify their identity using Aadhaar. This made it possible for Jar to quickly onboard customers and provide them with an easy-to-use savings platform.
Cred used India Stack 2.0 to integrate eKYC and UPI for seamless user registration and payments. This integration helped Cred scale quickly while ensuring that its platform remained secure and user-friendly.
India’s fintech industry is growing quickly because of the widespread adoption of digital payments, government initiatives like India Stack 2.0 and the increasing need for accessible financial services among the population. Startups are innovating and building on this infrastructure to provide solutions that cater to India’s unique financial challenges.
