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Eximius Ventures has invested in many successful companies across different high-growth sectors. Some of our standout portfolio companies are Hood, Stan, and Simple Viral Games. All of which have reached significant milestones and achieved market success. These successes show our ability to find and support startups that have the potential to change industries and make a lasting impact.
Oyela is a network-driven platform that helps small businesses, indie brands, creators, and influencers connect with buyers and sell their products easily. Founded by Rahul Gope and Anjan K Patel in 2021, Oyela funding round is currently valued at less than $50 million at the seed funding stage.
Eximius thesis invested in Oyela in 2021, seeing its potential in a growing market. India has a large Gen Z population of 100 million, who want to develop their own identities and build meaningful relationships. Oyela helps these Gen Z sellers become entrepreneurs by combining their unique fashion sense with easy commerce, making it a promising investment in the e-commerce landscape.
Oyela simplifies the logistics of selling, so sellers can focus on their products instead of handling complex operations.
Customers appreciate Oyela’s diverse selection of unique fashion styles, which are only widely available in some places.
Oyela offers high-quality fashion at affordable prices by sourcing globally and manufacturing locally.
The platform fosters a community where sellers and buyers with similar fashion tastes can connect and engage.
Using data-driven insights, Oyela keeps customers satisfied by launching new styles based on current global fashion trends.
Focus on Social Media: Oyela integrates with platforms like Instagram for seamless store management.
Targeting Generation Z: It caters to young entrepreneurs looking to build their brands online.
Full-Service Offering: Provides everything from sourcing products to handling customer relationships and shipping logistics.
Direct Selling on Instagram: Enables sellers to showcase and sell products directly through Instagram.
Empowering Entrepreneurs: Oyela equips users with tools and support to succeed in e-commerce, promoting creativity and business growth.
Oyela targets India’s young population, especially Generation Z, comprising 50% under 25 and 65% under 35.
Oyela’s social commerce model allows quick creation of high-quality listings. It’s grown to over 4,000 sellers and increased GMV by 11x in 6 months.
Founders Rahul Gope, Anjan Patel, and Shivam Garg show strong entrepreneurship with rapid market validation and 100,000+ monthly active users.
Oyela reduces e-commerce returns by focusing on seller responsibility, contrasting with industry returns of 25-40% for apparel.
With 20% month-on-month repeat buyers, Oyela shows strong customer retention and engagement in India’s growing e-commerce sector.
With a strong team and proven business model, Oyela shows impressive growth prospects. Looking forward, we’re committed to nurturing Oyela’s success.
Eximius Capital Ventures Private Limited is the investment manager of the funds licensed by SEBI under AIF categories CAT I – Eximius Trust I (IN/AIF1/20-21/0855) and CAT II – Eximius Fund (IN/AIF2/24-25/1566).