The discovery engine for India’s breakout consumer apps

India’s consumer app market is entering a new cycle, with AI dramatically reducing the cost of building and testing new products. Propel, formerly SVG, began as a platform bringing studio and user-generated games to a wider audience, and has now evolved into an AI-native consumer app publisher for India. The company ships MVPs in weeks, validates them with real users, and doubles down on products with strong retention and unit economics. With deep consumer, gaming, growth, and product experience, Propel is building a repeatable engine to discover and scale India’s breakout consumer apps.