Myca is building an AI-native operating system for agribusiness, turning voice notes, photos, WhatsApp chats and other fragmented field inputs through which agribusiness actually runs into structured, validated and auditable workflows. Sitting between existing systems of record and frontline teams, Myca helps enterprises plan, execute and monitor workflows across field sales, procurement, market intelligence, credit, compliance and more.
We invested in Myca because agribusiness continues to carry a significant coordination burden despite widespread adoption of ERPs, CRMs and other software. Critical execution still happens through WhatsApp, calls, spreadsheets, photos and layers of human supervision, creating delays, poor visibility and rising operating costs as businesses scale. Myca is building the execution layer for this environment: a system that works where field teams already work, validates data at the source, orchestrates actions and creates an auditable trail for decisions.
What stood out was the combination of a deeply embedded problem, a product designed around real-world adoption and an unusually strong founder-market fit. Arnav, Seamus and Tejas have already built and scaled a full-stack agribusiness together at Jiva, giving them firsthand understanding of the operational gaps they are now productising. Myca’s early customer signal across geographies, WhatsApp-first approach and focus on measurable execution outcomes give it the potential to become the system of execution for agribusiness.
