In 2018, India’s online gaming landscape was transforming, with platforms like Dream11 captivating millions. Real Money Gaming (RMG) emerged as the dominant segment, representing over 90% of the market. While fantasy sports had seen some winners, a gap remained for casual gaming that prioritized skill over chance.
Recognizing this opportunity, founders Paavan and Soumya, veterans of VC-backed ventures with expertise in gaming and tech, launched WinZO. They aimed to create a platform featuring a diverse range of casual games to attract a wider audience. Their early focus on this segment and commitment to building a scalable platform positioned WinZO as a key player in the RMG industry.
Kalaari Capital, having previously invested in Dream11, understood the RMG market’s dynamics and growth potential. They quickly recognized WinZO’s unique value proposition and the talent driving the company. When Kalaari met them shortly after WinZO’s beta launch, they were eager to write their first cheque based on early engagement metrics.
Fast forward to today, this partnership has been validated by WinZO’s impressive growth and follow-on funding from global gaming VCs like Courtside Ventures, Makers Fund, and Griffin Gaming Partners.
WinZO’s unique selling propositions like focus on native content, user engagement through a rich game library, and innovative winnings distribution have driven its success. Last year, WinZO surpassed 100 million registered users and achieved 5 billion micro in-app transactions monthly. Hosting over 80 games in 12+ languages, 80% of users engage with the app in vernacular languages, and it’s now accessible in several countries worldwide. With the casual gaming market poised for further expansion, WinZO is set to shape the future of online gaming in India!
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Eximius Capital Ventures Private Limited is the investment manager of the funds licensed by SEBI under AIF categories CAT I – Eximius Trust I (IN/AIF1/20-21/0855) and CAT II – Eximius Fund (IN/AIF2/24-25/1566).