blue eximius

The Pre-seed Funding Trends In India For 2024


As we step into 2024, the landscape of pre-seed funding in India is undergoing a transformation, driven by evolving trends and shifting paradigms within the startup ecosystem. From the emergence of specialized funds tailored for ventures to the increasing involvement of established corporations in the startup sphere, the realm of pre-seed funding is witnessing unprecedented innovation and expansion. For aspiring entrepreneurs navigating the intricate maze of startup financing, grasping these trends is not just advantageous—it’s imperative for securing the necessary resources to turn their visions into reality.
In this blog, we embark on a journey to unravel the intricate tapestry of pre-seed funding trends in India, delving deep into their implications for entrepreneurs and deciphering the roadmap to success in an ever-evolving startup landscape. Join us as we dissect the nuances of pre-seed funding dynamics, shedding light on the opportunities and challenges that lie ahead for India’s budding innovators.
But before we begin, if you are looking for ways to look appealing enough to pre-seed funding investors, we have a guide just for you!

What Is Pre-Seed Funding?

Pre-seed funding refers to the initial capital raised by startups in their earliest stages of development, typically before they have a fully developed product or significant traction. This funding is crucial for covering initial expenses such as market research, product development, and hiring key team members.

Importance Of Pre-Seed Funding In The Startup Ecosystem

Pre-seed funding plays a vital role in nurturing early-stage startups and bringing in a wave of innovation. It provides entrepreneurs with the resources needed to validate their ideas, build prototypes, and attract talent. Additionally, pre-seed funding serves as a precursor to subsequent rounds of funding, enabling startups to progress through the various stages of growth.

Understanding India's Startup Environment

India has emerged as one of the world’s leading hubs for entrepreneurship and innovation, fueled by a vibrant startup ecosystem. With a large pool of talent, a growing market, and supportive government policies, India offers fertile ground for startups to thrive. The country is home to numerous incubators, accelerators, and venture capital firms that actively support early-stage ventures. Additionally, the success stories of Indian startups like Flipkart, Ola, and Paytm have inspired a new generation of entrepreneurs, further fueling the growth of the ecosystem.

Overview Of Pre-Seed Funding Landscape In India

Growth Of Pre-Seed Funding In India Over The Years:

India’s startup scene has been booming lately, with lots of new businesses popping up. One important part of starting a business is getting money to get things going, especially in the beginning when you’re just starting. This early money is called pre-seed funding, and it’s becoming more and more common in India. Here’s why:

Increase In Pre-Seed Funding Activity

Over the past decade, there has been a significant rise in pre-seed funding activity in India, fueled by growing interest from investors and a surge in entrepreneurial activity.

Expansion Of Investor Base

The pre-seed funding landscape has witnessed the emergence of new angel investors, micro-VCs, and specialized pre-seed funds, contributing to the growth of early-stage financing options for startups.

Diversification Of Sectors

While technology startups continue to dominate pre-seed funding, there has been a notable increase in funding across diverse sectors such as healthcare, education, and fintech.

Comparison With Other Stages Of Funding

When it comes to funding a startup, there are different stages, kind of like levels in a game. Pre-seed funding is the first level, but there are more levels to reach as the startup grows. Each stage of funding has its own goals and requirements. Here are some key differences between pre-seed funding and the later stages, like seed funding and Series A:

Distinction From Seed Funding

Pre-seed funding typically precedes seed funding and is focused on validating the startup’s concept and building a minimum viable product (MVP). Seed funding, on the other hand, is aimed at scaling the startup and achieving early growth milestones.

Lesser Requirements For Traction

Unlike later stages of funding, pre-seed funding rounds often do not require startups to demonstrate significant traction or revenue. Instead, investors focus on the team’s vision, market opportunity, and early proof of concept.

Risk-Return Profile

Pre-seed investments are considered riskier compared to later-stage investments, but they also offer the potential for higher returns for investors who bet on promising early-stage ventures.

Key Players In The Pre-Seed Funding Space In India

In the world of pre-seed funding in India, there are some important players who help startups get off the ground. These players provide the crucial initial capital and support that startups need to turn their ideas into reality. Here are the key players making waves in the pre-seed funding landscape:

Angel Investors

Individual angel investors play a crucial role in providing pre-seed funding to startups, often leveraging their industry expertise and networks to support early-stage ventures.


Micro-venture capital firms specialize in making pre-seed and seed investments in startups, typically investing smaller amounts compared to traditional VC firms.

Accelerators And Incubators

Startup accelerators and incubators provide not only funding but also mentorship, resources, and networking opportunities to help early-stage startups accelerate their growth.

Specialized Pre-Seed Funds

There is a growing trend of specialized pre-seed funds focusing on specific sectors or technologies, providing targeted support to startups operating in niche markets.

Corporate Investors

Increasingly, corporate investors and strategic partners are actively participating in pre-seed funding rounds, seeking to identify and collaborate with innovative startups that align with their business objectives.

As we enter 2024, pre-seed funding in India is changing fast because of new trends in the startup world. Here are the trends that are shaping pre-seed funding in 2024:

Rise Of Specialized Pre-Seed Funds

Specialized pre-seed funds focusing on specific industries or technologies are gaining prominence. These funds offer targeted support and expertise to startups operating in niche markets, providing tailored funding solutions.

Focus On Sustainability And Impact

Investors are showing a growing interest in startups that prioritize sustainability and social impact. Pre-seed funding rounds are increasingly being directed towards startups that address environmental, social, and governance (ESG) issues, reflecting a broader shift towards responsible investing.

Emphasis On Deep Tech And Innovation

There is a heightened focus on startups leveraging deep technology, such as artificial intelligence, blockchain, and biotechnology. Investors are drawn to innovative solutions with the potential to disrupt traditional industries, driving pre-seed funding toward high-tech ventures.

Remote-first And Distributed Teams

The COVID-19 pandemic has accelerated the adoption of remote work practices, leading to a rise in startups with remote-first and distributed teams. Pre-seed investors are adapting to this trend by supporting startups that embrace flexible work arrangements and leverage technology to collaborate effectively across geographies.

Decentralized Finance (DeFi) And Web3

The emergence of decentralized finance (DeFi) and Web3 technologies is attracting significant attention from investors. Pre-seed funding is flowing into startups exploring blockchain-based financial services, decentralized applications, and the metaverse, driven by the promise of decentralization and democratization.

Growth Of Non-Metro Startup Ecosystems

While metropolitan cities like Bengaluru, Mumbai, and Delhi have traditionally dominated India’s startup landscape, there is a growing emergence of startup ecosystems in non-metro cities. Pre-seed investors are increasingly looking beyond traditional hubs, seeking opportunities in Tier 2 and Tier 3 cities where entrepreneurship is thriving.

Expansion Of Cross-Border Investment

Cross-border investment activity in pre-seed funding is on the rise, with Indian startups attracting interest from international investors and venture capital firms. This trend is fueled by globalization, digital connectivity, and the pursuit of strategic partnerships, facilitating the flow of capital across borders.

Rise Of Niche Pre-Seed Funds

Special funds focusing on specific areas, like healthcare or climate tech, are becoming more popular. These funds give startups in those areas extra support and money.

Growing Interest In Female-Led Startups

Investors are paying more attention to startups led by women founders. Pre-seed funding is starting to flow towards these startups, encouraging more diversity in the startup ecosystem.

Embrace Remote Pitching And Networking

With technology making it easier to connect online, startups are pitching their ideas and networking with investors remotely. This trend allows startups from all over India to access funding opportunities without the need for in-person meetings.

Industries VCs Are Investing In

Venture capital firms (VCs) are key players in funding startups across different industries. Knowing where VCs are putting their money gives us insight into which areas are booming in the startup world. Here are five industries that VCs are currently investing in:


At the intersection of finance and technology, fintech startups are revolutionizing traditional banking and financial services through innovative solutions such as digital payments, peer-to-peer lending, and blockchain-based applications.


With a growing focus on healthcare innovation, health tech startups are leveraging technology to improve access, affordability, and quality of healthcare services. From telemedicine platforms to AI-driven diagnostics, VCs are betting big on startups that are transforming the healthcare landscape.

Artificial Intelligence

Venture capital firms are investing in AI due to its transformative potential across industries, from optimizing business operations to revolutionizing customer experiences. With AI poised to reshape the future of technology and business, VC firms recognize the value it seems to bring and are keen to support companies at the forefront of AI innovation.

SaaS (Software As A Service)

SaaS startups provide cloud-based software solutions that help businesses streamline their operations, enhance productivity, and scale efficiently. VCs are investing in a wide range of SaaS companies, spanning industries such as enterprise software, marketing automation, and customer relationship management (CRM).

E-commerce And D2C (Direct-To-Consumer)

The e-commerce sector continues to thrive, fueled by changing consumer preferences and digital adoption. VCs are supporting e-commerce startups that offer unique products, innovative shopping experiences, and efficient supply chain solutions. Additionally, there is a growing interest in D2C brands that bypass traditional retail channels to sell directly to consumers, disrupting established markets and driving customer engagement.


To wrap up, the pre-seed funding trends are shaping India’s pre-seed funding landscape in 2024 which highlights the dynamic nature of the startup scene. From specialized funds to sustainability focus and deep tech innovation, these trends offer valuable insights for startups and investors.
As we move forward in 2024, it’s crucial for entrepreneurs to stay updated and adapt their strategies accordingly. Whether it’s tapping into niche funds, embracing remote work, or exploring opportunities in non-metro areas, being flexible is key to success in pre-seed funding.
For startups looking to thrive, leveraging these trends and available resources is essential. By understanding the pre-seed funding landscape and using emerging trends wisely, startups can set themselves up for success in 2024 and beyond. If you’re a new startup, you will find that the Eximius Edge is right to raise you up high in the market.