Social Media Manager

Who we are:
BimaKavach is a one-stop business insurance platform that helps insure business risks across sectors and categories. We are innovating across the value chain helping insure the MSMEs and upstarts in the country. Backed by Waterbridge, Blume, Arali, and Eximus, we are already working with 500+ companies in the likes of Koo, Damensch, etc

What are we looking for:
We’re in search of an exceptional Senior Marketing Manager who deeply understands the ever-evolving landscape of business insurance in India. Your primary focus will be on guiding the marketing team to execute insightful content and strategic campaigns, including video, across various platforms like LinkedIn, to serve our diverse clientele—startups, SMEs, and large corporations.

The Right Candidate Will Be:

• Strategic Thinker: Able to formulate comprehensive marketing strategies that drive ROI, incorporating varied content forms such as articles, newsletters, and video.
• Analytically Rigorous: Possesses the aptitude to delve into market data, trends, and analytics to inform strategic decisions.
• Digitally Adept: Has a proven track record in B2B social media marketing, with particular expertise in LinkedIn and video content strategy.
• Financially Savvy: Has a genuine interest in staying updated on economic, financial, and policy news, using this knowledge to craft well-informed marketing strategies.
• Industry-Curious: Eager to acquire an in-depth understanding of the insurance industry and capable of generating content ideas that resonate and educate.
• Collaborative: Open to engaging in substantive discussions with our sales and product teams to deepen understanding of customer needs and pain points.
• Versatile and Strategic: Can easily adapt to varied responsibilities—from spearheading content initiatives to managing corporate communications and everything in-between.
  What you will do
• Content Leadership: Lead the creation and distribution of meaningful, sector-specific multi-channel content that caters to the unique needs of Indian small, medium, and large enterprises, as well as startups.
• Video Oversight: Coordinate with the design team and, if applicable, external agencies to produce high-quality video content aimed at engaging and educating our target market.
• Social Media Governance: Oversee LinkedIn and other social media marketing efforts, ensuring they are integrated within the larger content strategy.
• Corporate Liaison: Act as the linchpin between BimaKavach and external PR agencies, ensuring all corporate communications are strategically aligned with our company goals.
• Web Custodian: Maintain a laser focus on content quality and relevance on our website, turning it into an indispensable resource for different types of businesses in India.
• Sales Support: Collaborate closely with our Sales Team to create persuasive sales collateral that addresses specific industries, sizes, and pain points.
• Customer Engagement: Regularly update our audience with timely newsletters and email communications that cover current BFSI events and how they impact our diverse customer base

What qualifications we are looking for:

• Experience: A minimum of 7-10 years in marketing with at least 3-4 years in a leadership role. Prior experience in the BFSI sector will be a significant advantage.
• Education: A Bachelor’s degree in Marketing, Business, or a related field is essential; an MBA helps, but is not necessary.
• Technical Skills: Proficiency in essential marketing tools like content management systems, SEO tools, and analytics platforms is a must.
  Soft Skills: Exceptional leadership, a knack for clear communication, and the ability to work seamlessly in a fast-paced, high-stakes environment.
  Personal Traits: Financial acumen, a genuine interest in the BFSI sector, and a proactive approach to industry shifts and challenges.

Location: Bangalore
Compensation: Market competitive pay along with variable performance-based componentDate of joining: ASAP